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About

 

Purpose-Driven Excellence

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Mission

To be the leading provider of corporate uniforms for healthcare, retail, hospitality, and facilities management, delivering exceptional quality, style, and service that consistently exceed customer expectations.

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Vision

To be the most customer-centric supplier in our sectors, driving growth and market presence across Europe through sustainable innovation. We aim to build a brand that is recognised for excellence, while being a great place for our people to work, learn, and thrive.

Core values that define us

 

Innovation

Continuously improving our products, services, and technology.

 

Sustainability

Embedding responsible practices in everything we do.

 

Leadership

Driving industry standards and inspiring growth for our brand, our customers, and our people.

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Pillars of Strength

Our four pillars of strength define how we deliver durable, sustainable and professional uniforms across Holland, supporting every industry with trusted expertise.

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Product and Sustainability

We provide high-quality uniforms in Holland that balance durability with sustainable materials, helping businesses meet ESG goals without compromising performance.

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Service - Digital and Human

Our seamless service combines advanced digital tools with personal account management, ensuring your organisation gets reliable, responsive uniform solutions.

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Cost Management

Through smart supply chain management and transparent pricing, we help businesses in Holland control uniform costs while maintaining quality and consistency.

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Design and Innovation

From modern fabrics to tailored fits, our design and innovation deliver uniforms that enhance comfort, safety, and brand identity across industries in Holland.

Alexandra is a Mi Hub brand

Mi Hub is a global uniform provider, supplying technical, ready-to-wear and bespoke garments through trusted brands like Alexandra, Dimensions, Affinity and Yaffy — with over five million people worldwide wearing our uniforms every day.

Shaping the future

A Collaborative Vision

Exploring the forces shaping tomorrow, we take a collaborative view across society, technology, environment, and design,  highlighting how innovation, inclusivity, and creativity influence our designs,  creating a more connected and dynamic uniform range. 

Society

A space where contradictions coexist and connect, creating a rich, multi-layered, and dynamic world.

Technology

Blending human creativity, AI, and craftsmanship to make technology serve people, creating truly personal and distinctive products.

Environment

Linking people and planet, moving from being climate conscious to taking collective action in a changing world.

Politics

Embracing diversity and shared responsibility,  where rising economies and multicultural identities shape a dynamic world.

Industry

Supply chains and business models are evolving, becoming more diverse, flexible, and transparent, with innovation focused on lasting quality and value.

Creative

Embracing creativity and experimentation in design to inspire joy, inclusion, and cultural transformation.

Adaptability

The future of fashion and clothing is inclusive: smart, adaptive clothing designed for comfort, accessibility, and everyone.

Restore 

Rethinking and renewing classics with simplicity and quality, preserving expertise while inspiring the next wave of development.

Colour

Harnessing the power of colour to create emotional connections, boost well-being, and inspire confidence and positivity.

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